Bake

Challenge

The key task was to update the brand without changing its basic concept. It was necessary to:

• preserve the main image of the logo with a splinter,
• give the identity a more professional and B2B-oriented look,
• select typography and colours that correspond to the niche,
• emphasise the client's competitive advantages through visual elements.

The identity had to look reliable and inspire confidence in a professional audience.

Our solution

We focused on a delicate redesign and building a comprehensive system. Within the scope of the project:

• we updated the logo, preserving its key idea,
• we selected fonts and a colour palette in accordance with the client's request,
• we developed corporate elements for communication,
• we combined all components into a comprehensive brand book.

All solutions reinforced the brand's expertise and its position in the B2B segment.

Result

In the end, the client received:

• a brand book with clear rules for using the identity,
• a professionally updated logo,
• a visual system for offline and online communications,
• a style that sets the brand apart from its competitors.

The final result fully satisfied the client.

Impact on business

The updated identity helped Bake strengthen its professional image and confidently communicate with its B2B audience. The brand book became a reliable foundation for further brand development and business scaling.