SEO optimization
Militech
Civil Safety Academy
How to reach the top in the firearms niche: the case of SEO promotion for CIVIL SAFETY ACADEMY
client
Civil Safety Academy
industry
Militech
services
SEO optimization
tools
timeline
6 month
About the client
The Tactical Training and Shooting Academy is an educational and training project specialising in professional training in tactical skills and shooting, including practical courses for military personnel, law enforcement officers and civilians who want to improve their physical fitness and safety skills.
Project challenge
The client approached us after an ineffective collaboration with a previous SEO specialist who failed to meet expectations. Our task was to show real results and restore trust in SEO, since before the start of the project, the site only had branded traffic and was not ranked for important commercial queries — for example, ‘shooting range Kyiv,’ ‘buy collimator,’ ‘gun licence.’
Important detail
In such specific niches as tactical training and practical shooting, it is important not only to optimise the website, but also to engage experts to create high-quality texts or provide advice to the copywriter.
What was done
SEO analysis and technical optimisation
After starting work, we conducted a detailed SEO audit and remediation of technical errors on the website, including optimisation of titles, meta descriptions, headings, URL structure, and other SEO elements that affect ranking.
Semantics work
We formed a semantic core focused on key niche queries, including educational queries, location phrases, products, services, and thematic words that generate traffic with high conversion intent.
Project results after 3 months
66 key queries in Google's TOP, generating real traffic — 20% of the total core.
Significant growth in organic visibility — the site rose from 0 positions to stable positions in the TOP-8.
Increase in organic search traffic — April vs July 2023: +56%.
Our Cases
