Branding
Charity
Holos vilnykh
We developed a powerful logo book for the patronage service that visually conveys the resilience and inner strength of people.
client
Holos vilnykh
industry
Charity
services
Branding
tools
timeline
2 weeks
Project description
The patronage service ‘Holos vilnykh’, which works with people released from captivity, approached us with a request to create a logo book. The main task was to form a visual image of the organisation that reflects the strength, resilience and indomitability of people who have gone through difficult trials and have not broken down.
The challenge
The project required a particularly delicate approach. It was necessary to:
- convey power and inner strength without aggression,
- create a symbol of resilience and endurance,
- avoid visual clichés,
- maintain respect for the experience of the people the service works for.
The logo had to be restrained, but at the same time emotionally powerful.
Our solution
We focused on creating a logo with a clear, stable shape and confident geometry. During the process:
- we developed a logo that conveys strength and resilience,
- we formed visual principles for using the mark,
- we created a logo book with rules for applying the identity,
- we branded key elements for the organisation's communication.
All decisions were built around the idea of a voice that cannot be silenced.
Result
As a result, the client received:
- a meaningful and powerful logo,
- a logo book with clear rules for use,
- branded elements for external and internal communication,
- a comprehensive visual system ready for scaling.
All solutions were positively received and fully approved by the client.
Impact on the foundation's activities
The new identity helped "Holos vilnykh" clearly convey its mission and values. The visual image became a tool for support and identification, strengthening trust and helping the organisation to be heard.
Our Cases
