KIYALI

Challenge

The project started with a clear but specific request. It was necessary to:

• define a style that resonates with the brand,
• create a portrait of the target audience,
• create a design that works both in detail and from a distance,
• offer several concepts to choose from,
• transfer the visual language of the product to the digital environment,
• maintain the integrity of the brand image between the packaging and the website.

The label had to be commercially effective and aesthetically pleasing.

Our solution

We started by creating a mood board and analysing the target audience. After that:

• we developed several label design options,
• worked out different stylistic approaches,
• adapted the design to the product format and production requirements.
• developed the website design based on the approved label,
• created UI solutions that emphasise the character of the brand and product.

The website became a logical continuation of the beverage's visual identity.

Result

As a result, the client received:

• the final label design for the vodka drink,
• a stylistically balanced solution ready for production,
• a modern website with a well-thought-out UX structure,
• a unified visual language for the brand offline and online,
• a tool for presenting the product and brand.

All solutions were fully approved by the client.

Impact on business

A comprehensive approach allowed KIYALI to enter the market with a cohesive brand — from store shelves to digital presence. The successful initial collaboration has grown into a long-term partnership, within which we continue to work on brand development.