Education
We modernised the university's identity, preserving the history of the logo and creating a system that combines academic rigour with student spirit.
client
KNUTD
industry
Education
services
Branding
tools
timeline
1 month
The main challenge of the project was to strike a balance between tradition and modernity. It was necessary to:
Any changes had to be as thoughtful and justified as possible.
We began by analysing the existing identity and its use. In the process:
The pattern was designed to combine the academic seriousness of the university with the lightness and dynamism of student life. Additionally, we created merchandise that the university can use both for internal events and for communication with applicants.
As a result, KNUTD received:
All solutions were integrated into a single visual system.
The updated identity allowed the university to preserve the brand's heritage while making it more attractive to a modern audience. KNUTD received tools for consistent communication that work equally well in a formal academic environment and in student life.

