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    2. LA Fix
    SEO optimization

    Technology

    LA Fix

    Restoring organic traffic and visibility on Google

    client

    LA Fix

    industry

    Technology

    services

    SEO optimization

    tools

    timeline

    10 month

    About the client
    LA FixIt is a home appliance repair service centre in Los Angeles that specialises in repairing refrigerators, washing machines, air conditioners, dishwashers, and other household appliances. The company serves both retail and corporate customers in the region.

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    Client request

    The client requested traffic and call recovery because after the website redesign, organic search results completely disappeared, and the website stopped generating leads. Before the start of our cooperation, the website was not ranked on Google, did not receive organic visits, and did not generate calls from potential customers.

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    What was done

    Elimination of technical SEO errors

    We found that after the redesign, the site was partially or completely unindexed because certain pages were mistakenly marked as noindex. After implementing the fixes:

    • the pages were returned to the index,
    • the URL structure was checked and updated,
    • the technical parameters of the website were corrected for the correct operation of search robots.

    This allowed the website to return to the Google index and start appearing in search results again.

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    Result
    • The website returned to Google's index
    • 81.4% of key queries reached the TOP 10

    After all the work was completed, the website gained stable visibility in search results and began generating calls and enquiries again.

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    Resolving local SEO conflicts

    It was discovered that contact details were duplicated on other sites and subdirectories, which created local SEO conflicts. After coordinating and optimising this data:

    • local signals became correct,
    • visibility in local search results improved.
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