BrandingGuidelines for social media
eCommerce
Octolab
We redesigned the identity and created a mascot for a recognisable brand.
client
Octolab
industry
eCommerce
services
Branding
Guidelines for social media
tools
timeline
1 month
Project description
Octolab is a well-known manufacturer of e-cigarette liquids in its niche. The brand had an established audience and a strong market position, but it was time to update its visual image. The client approached us with a request to create a brand book and redesign the identity without losing recognition.
Challenge
The main challenge was to update the brand without destroying its identity. It was necessary to:
- maintain recognition among the existing audience,
- modernise the brand's visual language,
- strengthen the emotional component of the identity,
- create a system that works effectively online.
The redesign had to be bold but controlled.
Our solution
We worked according to the client's clear requests and built an identity around the updated logo. Within the scope of the project, we:
- developed a new version of the logo,
- created corporate patterns, a colour palette and gradients,
- developed a mascot, which became an additional brand carrier,
- combined all elements into a coherent design system.
The mascot was organically integrated into online communication and strengthened the brand's character.
Result
As a result, the client received:
- a comprehensive brand book,
- updated identity while maintaining recognisability,
- a mascot for digital communications,
- a universal system for further brand scaling.
All solutions were fully approved by the client.
Impact on business
The redesign allowed Octolab to refresh the brand's visual image and remain relevant in a dynamic niche. Thanks to the result, the collaboration has grown into an ongoing partnership — we continue to meet all of the client's design needs, supporting the brand in its development and communication.
