Branding
Charity
Povir u sebe
We modernised the charity foundation's style, retaining the logo and emphasising the brand's mission and Ukrainian identity.
client
Povir u sebe
industry
Charity
services
Branding
tools
timeline
3 weeks
Project description
"Povir u sebe" Charitable Foundation is a non-profit organisation whose goal is to promote the development and strengthening of Ukraine by supporting a new generation of educated and active Ukrainians. The foundation helps talented students, teachers, entrepreneurs, public figures and cultural figures.
The client approached us with a request to redesign the existing style while keeping the logo unchanged.
Challenge
The main challenge was to work within the clear boundaries of an already established brand. It was necessary to:
- update the visual language without changing the logo,
- select a font that harmoniously complements the logo,
- update the colour system while maintaining trust and recognition,
- emphasise the foundation's mission and Ukrainian identity.
The identity had to be modern, restrained, and meaningful.
Our solution
We focused on the details that shape the brand's overall image. Within the project:
- we selected typography that enhances the logo and its character,
- we updated the colour palette, making it more expressive,
- we developed corporate elements for communication,
- we integrated visual accents that resonate with the foundation's mission and Ukrainian culture.
All solutions work as a single system.
Result
As a result, the client received:
- updated identity without changing the logo,
- harmonious typography and colour system,
- corporate elements for offline and online communications,
- style that emphasises the values of the foundation.
The project was fully approved by the client.
Impact on the foundation's activities
The updated visual system helped "Povir u sebe" communicate its mission and values more clearly, strengthen trust in the foundation, and emphasise Ukrainian identity across all channels of communication.
