Charity
We updated the charity organisation's identity while retaining the key idea of the logo.
client
Serczevir
industry
Charity
services
Branding
tools
timeline
1 month
The main challenge was to combine novelty and modernity in the design with the need to preserve the recognisable logo. The task included:
The logo and new elements had to convey support, hope, and peaceful life.
We conducted a detailed briefing and created several concepts. In the end:
All elements together form a modern and recognisable identity.
The client received:
The client was completely satisfied with the result.
The new identity has enabled Sercevir to communicate more effectively with the community, increase brand awareness and emphasise its mission to help military personnel return to peaceful life.

