Serczevir

Challenge

The main challenge was to combine novelty and modernity in the design with the need to preserve the recognisable logo. The task included:

• updating the identity without losing brand recognition,
• developing corporate elements for various communications,
• preparing materials for social media and brand communications.

The logo and new elements had to convey support, hope, and peaceful life.

Our solution

We conducted a detailed briefing and created several concepts. In the end:

• the client chose the concept of a heart with a dove, symbolising peace and restoration,
• we developed a brand book with rules for using the logo, colours and fonts,
• we created unique visual elements in the form of simple drawings,
• we developed a pattern and branded elements for communication on social media.

All elements together form a modern and recognisable identity.

Result

The client received:

• an updated, modern identity that retains the recognisable logo,
• a complete brand book with corporate elements and patterns,
• materials for communication on social media,
• an identity that emphasises the organisation's mission and symbolises support and peace.

The client was completely satisfied with the result.

Impact on the organisation's activities

The new identity has enabled Sercevir to communicate more effectively with the community, increase brand awareness and emphasise its mission to help military personnel return to peaceful life.