Targeted advertisingPPC advertisingSEO optimization
eCommerce
Sunflora
In one month, 478 targeted actions were performed, namely, the start of correspondence with a sales manager, with an average price per targeted action of $4.4. ROI cannot be calculated.
client
Sunflora
industry
eCommerce
services
Targeted advertising
PPC advertising
SEO optimization
tools
timeline
1 month
In one month, 478 targeted actions were performed, namely, the start of correspondence with a sales manager, with an average price per targeted action of $4.4. ROI cannot be calculated.
Introduction
SunFlora is a flower delivery store in Kyiv.
Task and solution
SunFlora set a goal to set up targeted advertising on the Facebook platform. This included creating and setting up an advertising account, analyzing previous advertising campaigns, identifying the target audience, launching test and main advertising campaigns, and analyzing their effectiveness.
Problem
One of the key problems SunFlora faced was the very high cost per lead. This indicated the ineffectiveness of their advertising strategy and their inability to attract the target audience at an acceptable cost.
Result
During one month of advertising campaigns, SunFlora carried out 478 targeted actions, which included initiating correspondence with a sales manager. The average price per targeted action was $4.4. However, since there is no accurate data on return on investment (ROI), it is not possible to accurately assess the effectiveness of the campaigns.
As a result of our work, SunFlora received a significant influx of leads who were interested in their products and services. This helped increase their potential customer base and improve the effectiveness of their advertising strategy.
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